Likee winning hearts of social media users in India

Likee, a short video creation platform from the Singapore-primarily based BIGO Technology has emerged as one of the maximum popular app amongst Indian users. The credit goes to its notable functions and social media savvy consumer base in India, which made Likee one of the most downloaded quick video creating cellular app.

Likee winning hearts of social media users in India

It has been now not very lengthy for the reason that Likee become released in 2017, and given that then the app has garnered 330 Million downloads globally in 2019, with India using greater than 1/2 of installs. The app has additionally come up as the maximum popular app among users and has ranked sixth inside the list of pinnacle 10 maximum downloaded apps. Likee’s person base in India incorporates of human beings from metro cities, and tier 2 and 3 towns as nicely.

Likee is to be had in greater than 15 neighborhood languages including Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi to call some. Today, there are hundreds of thousands of Indian customers who are displaying their character abilities and capabilities at the platform.

So, what makes Likee an appealing platform for on line users? Let’s try to decode the success of the app in the Indian online users marketplace.

Demography

With India being domestic to 2d maximum variety of net customers, the united states offers thrilling opportunities for in terms of app financial system and new age virtual systems. With India driving extra than 1/2 of Likee’s worldwide downloads as in step with recent reviews, this showcases the popularity of the app amongst millennials across India.

Campaigns

Likee’s secret to mammoth recognition additionally lies in the marketing campaign it launches for the users in India. Campaign including #likeedreams enabled user from underneath-privileged sections to come up and showcase their expertise in a short contest layout. Such projects drive consumer hobby and raises the popularity of the app in addition.

Hashtag demanding situations

Hashtag demanding situations are pretty popular among Likee customers. Hashtag #IAMINDIAN celebrated India’s 73rd Independence Day, underneath which on-line video changed into created by users in India, which garnered a whopping 225.Three million views. Likee is also one of the maximum favored platforms to drive movie promotions in India. Movie campaigns along with #hudhuddabanggchallenge noticed big participation from customers and garnered greater than 357.Nine million views.

App Features

Likee presents large revolutionary in app capabilities that lets in customers to create attractive videos. ‘Superme’ is one of the video productions feature that facilitates users to make coronary heart throbbing movies over the app and turn their snap shots from gallery into blockbuster movies in seconds! Supreme device comes with one-of-a-kind capabilities and topics which includes innovative, morph, dramatic, face reduce and Festival. Users can certainly pick any of the themes and capabilities available, to supply attractive video in keeping with the mood and theme they need to set for their audience and lovers. Moreover, the platform is AI-backed and heightens consumer enjoy to every other degree at the same time as they file or edit a video.

Short video platform Likee is continuing to grow person base in India and the world over. More and more people are on-boarding due to the social media wave, regardless of extraordinary areas, countries, race, and ethnicity. Likee is the preferred structures to join different customers with similar likes, improving and consciousness of man or woman abilties and additionally for gaining on the spot reputation with 0 investments.

Richa Pandit

Hi, This is Richa Pandit, Blogger & writer on Businessrooters.

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