As a major aspect of its partner health methodology, TECNO, the worldwide premium cell phone brand, through its #FINDTHENEWYOU campaign, inventively associates, draws in, engages, and persuades its clients, representatives and channel accomplices in the midst of the across the nation lockdown forced by the administration to battle COVID-19 pandemic.
The exercises that have been turned out as a feature of the campaign – Hack-sploring, #FindTheNewYou challenge and TECNO RAKSHAKS – https://www.tecno-mobile.in/tecnorakshaks/ enable individuals to innovatively use their time and break the repetitiveness of work from home. Simultaneously, it permits them to locate an aggregate reason to help the administration to battle the pandemic.
Remarking on these activities, Mr. Arijeet Talapatra, CEO, TRANSSION INDIA stated, “This pandemic has denied us of our standard typical daily practice, anyway it is significant for us to comply with Government rules, and keep ourselves occupied with various ways. Individuals are remaining at home, attempting to adapt to this exceptional circumstance. With the advanced activities like #FindTheNewYou challenge, we have attempted to empower and rouse individuals and our representatives with a drawing in alternative that will assist them with finding their ‘New You‘ by being inventive and furthermore breaking the dullness. Simultaneously, we, as dependable residents of India, need to help the legislature in its battle against the pandemic. Henceforth, the thought behind propelling the TECNO RAKSHAKS game with a trademark ‘Kheloge Tum, Jeetega India‘ is to keep our purchasers drew in, simultaneously they will get an opportunity to add to the PM Cares finance in the battle against COVID-19.As a dependable brand, our need and center is to utilize our ability and skill to discover available resources to help our kin, clients and the administration.”
Through ‘Hack-sploring‘ TECNO has contacted its partners with an imaginative photography hack and challenge which educate and motivate them to innovatively utilize their ordinary condition and properties to take the ideal photo, subsequently finding the expert picture taker in them. The imaginative, instructive video campaign has just gotten a solid social reaction by arriving at 108 million clients over its whole system, collecting in excess of 50 million perspectives and as much as 650 members from a 3-week campaign.
‘TECNO RAKSHAKS’ is a WAP-based game that allows individuals to play and furthermore raise assets for the Prime Minister’s reserve set up to battle COVID-19. But instead than the players paying for it, for each ten focuses that they will score, TECNO, on their sake, will contribute Re1 towards the PM Cares Fund.
Shoppers won’t host to download third-get-together applications to get to the game, it tends to be played on any program. Members need to login utilizing their Facebook profile or play as a visitor. To score in the game, players need to swipe and slaughter the lethal coronavirus. There is no restriction on the occasions the game can be played.
TECNO has additionally started various organizations to give suppers to individuals of the low-pay networks influenced by the flare-up of coronavirus. Through its collusion with Zomato Feeding India and 100+ channel accomplices, TECNO is dispersing proportion units to help in excess of 60,000 individuals across India.