Cab aggregator Uber India SA, in partnership with advertising company CASHurDrive Marketing, will provide extra income opportunities to its drivers throughout India with the aid of permitting out-of-home classified ads on cabs, each agencies said on Friday.
As part of the partnership, Uber drivers in extra than 30 towns can connect with CASHurDrive for transit advertising on cabs in form of automobile body wraps and in-car branding. According to Uber, this will create a new supply of revenue for the drivers, however the trip-hailing massive did no longer mention information at the pay-out in line with advert.
“As an extension of our commitment to drivers, we are thrilled to announce our partnership with CASHurDrive with the intention to help drivers with an additional supply of revenue. We wish our driver partners will utilise this possibility and gain from it. Drivers are pivotal to our business, and we are always seeking out new ways to beautify drivers’ incomes energy and assist them get the maximum in their time on the street,” said Pavan Vaish, head of relevant operations, Uber India SA.
“We are thrilled to associate with Uber, and bring about new potentialities to the transit OOH Advertising. We look forward to a long and mutually-beneficial partnership, at the same time as additionally supplying unconventional advertising and marketing aid to increase sales of drivers”, said Raghu Khanna, leader government of CASHurDRIVE.
CASHurDRIVE provides transit marketing in addition to different formats of public advert codecs including campaign drives, product activation, sampling and roadshows the use of on-avenue automobiles to its clients.